![]() ![]() ![]() To show an affirmative intention to comply with the act, social media content that relates to real estate products should depict people with a diverse racial makeup as possible. Second, the FHA requires that a lender’s marketing materials reflect an affirmative intention to comply with the anti-discriminatory intent of that act. Alternatively, they may use the word “Equality Housing Opportunity” or “Equal Housing Lender” to the text of the post – either in the caption, or meta description. The logo should also be placed in each social media profile’s cover photo since this is the first thing consumers see when they visit a bank’s social media profile.īanks and credit unions should also add the Equal Housing Opportunity logo to each specific post that promotes a real estate-related product. To comply with the FHA on social media, a financial institution must implement two compliance safeguards when promoting real estate-related loans:įirst, any social media post advertising a financial institution’s real estate products should include the Equal Housing Lender or Equal Housing Opportunity logo. How to Comply with the Fair Housing Act on Social Media Therefore, you must follow the specific requirements of the FHA to ensure that your advertising does not discriminate – or appear to discriminate against anyone in a manner that could violate the law. Generally speaking, these regulations prohibit a financial institution from directly or indirectly engaging in any form of advertising of real estate-related loans that implies or suggests that the institution discriminates in violation of the law. Banks and credit unions that make real estate-related loans must comply with non-discrimination laws and regulations, such as the Fair Housing Act. The Fair Housing Act is a federal statute that prohibits discrimination with regard to the sale or financing of real estate on the basis of race, color, religion, sex, familial status, national origin, or handicap. In other words, if you promote mortgages, home loans, HELOCs, or any other real estate products on social media – or provide educational materials for prospective homebuyers on Facebook, Twitter, LinkedIn, or Instagram – then you must comply with the Fair Housing Act (FHA). Social media is a great place to promote your real estate products, but you must comply with financial regulations governing the promotion of real estate when doing so. ![]()
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